Pricing & Competitive Position
Product catalog vs. market benchmarks
Product Catalog
Product SKU Size Price Price / ml Stock Status
The AwakenerEnergizing · clarifying · for congested scalp RR-AWK-001 100ml / 3.4oz $65.00 $0.65/ml 24 In Stock
The HarmonizerBalancing · for sensitive / reactive scalp RR-HAR-001 100ml / 3.4oz $65.00 $0.65/ml 18 In Stock
The PeacekeeperSoothing · calming · for irritated scalp RR-PEA-001 100ml / 3.4oz $65.00 $0.65/ml 12 In Stock
The RebalancerRestorative · hormonal / stressed scalp RR-REB-001 100ml / 3.4oz $65.00 $0.65/ml 15 In Stock
The Trio Set (Sample)Travel-size bundle · pre-order RR-TRIO-SAMPLE-001 3 × 30ml / 1oz $95.00 $1.06/ml Pre-order Pre-order
The Trio SetFull-size bundle · The Peacekeeper always included RR-TRIO-001 3 × 100ml / 3.4oz $180.00 $0.60/ml 6 In Stock
Gift Cards
RR-GIFT-20
$20
RR-GIFT-35
$35
RR-GIFT-50
$50
RR-GIFT-100
$100
Digital gift cards. Unlimited inventory. Denominations match live store: $20 · $35 · $50 · $100
Competitive Landscape
Per-ml positioning across the scalp/hair care market. R&R's $0.65/ml for full-size sits at the premium tier — above mass brands, in line with boutique natural care.
Brand Price Range Volume $/ml Range Bar Position
MielleHair care $9.00 – $16.00 Est. Mass market, Roux $0.09/ml – $0.27/ml
Mass
JupiterScalp care $15.00 – $40.00 Est. Scalp-first positioning $0.12/ml – $0.67/ml
Mid
BriogeoHair care $20.00 – $48.00 Est. Natural, Sephora $0.10/ml – $0.40/ml
Mid
CeremoniaHair care $20.00 – $34.00 Est. Latin-owned, boutique $0.10/ml – $0.37/ml
Mid
Act+AcreScalp care $26.00 – $86.00 Est. Scalp-focused, premium $0.15/ml – $0.82/ml
Premium
Raíz & RayoScalp ritual $65.00 – $180.00 Est. Pre-wash ritual, $65 per 100ml $0.65/ml
3.4oz (100ml) elixir
Premium
Positioning insight: At $0.65/ml, R&R sits between mid-tier natural brands (Briogeo, Ceremonia) and ultra-premium scalp specialists (Act+Acre). This is intentional — premium enough to signal quality and justify organic certification, accessible enough to avoid the "who spends $86 on scalp oil?" hesitation. The trio set at $95 for 3×1oz lowers the entry point while the 100ml elixir at $65 anchors the full-price tier.
Elixir Price Point
$65
100ml / 3.4oz
Per ml
$0.65
vs. market $0.09–$0.82/ml
Sample Trio
$95
3 × 1oz · pre-order
Full Trio
$180
3 × 100ml · bundle
Gift Cards
$20–$100
4 denominations